Studienreihe Crowdfunding: „Online Crowdfunding Platforms“

In ihrer Masterarbeit hat Martha Damus deutschsprachige Crowdfunding-Plattformen analysiert und hinsichtlich ihres Optimierungspotenzials untersucht. Heraus kam eine äußerst spannende und wichtige Arbeit für die deutschsprachige Crowdfunding-Szene im kreativ-wirtschaftlichen Bereich.

Ihre Arbeit ist nun in der ikosom Crowdfunding-Studienreihe erschienen und zum Download bzw. zur Bestellung als gedruckte Version verfügbar. Die Arbeit wurde in englischer Sprache verfasst, demnach habe ich auch das Vorwort dazu auf Englisch geschrieben. Darin habe ich Martha Damus‘ Ansatz kurz zusammengefasst und auf die Wichtigkeit ihrer Beobachtungen und vor allem ihre konkreten Vorschläge zur Verbesserung hingewiesen:

„In 2010 the first crowdfunding platforms for creative projects launched in Germany. By providing reward based crowdfunding, those platforms created new opportunities for filmmakers, writers, designers, musicians and other protagonists in the creative industries to finance their ideas. Since then a lot of projects have been funded successfully and the crowdfunding market showed steady growth.

Although most of the platforms are doing a great job, there’s still room for improvement. To establish crowdfundig as an important financing and marketing tool for the long term, there need to be more successfull projects. Not only in terms of reaching a set funding goal, but also in terms of building a sustainable and economically independent project or company.

In her master’s thesis, Martha Damus gives valueable feedback on how crowdfunding platforms can support projects beyond the funding phase by implementing additional features on their websites. By classifying crowdfunding platforms as creativity support tools, she discusses their importance on a higher level and makes some great suggestions to strengthen one of the basic prerequisites of any crowdfunding-­‐campaign: building trust.

Building trust, not only in the project owners, but also in the platforms. In that context, her work is not only a great overview of the concept of crowdfunding, but also a fundamental altercation with some really smart ideas to establish the general use of crowdfunding for the long term. Therefore I have only one wish: platform-­‐provider -­‐ read this and act!“

In diesem Sinne ist Martha Damus‘ Arbeit „Online Crowdfunding Platforms – Developing concepts for supportive instruments beyond the funding phase“ ein Werk, dass sich nicht nur an Crowdfunding-Plattform-Betreiber richtet, sondern für alle Protagonisten in der hiesigen Crowdfunding-Szene lesenswert ist. Daher kann ich meine Worte nur noch einmal wiederholen: LESEN!

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